Behind the I ♥ NY logo and slogan is design legend Milton Glazer (1929-2020). Among his many other famous designs is the logo of New York Magazine (which he established), running for over 50 years straight with his original logo on the cover.
Milton lived by the adage that ‘doubt is better than certainty,’ which led him to cross over repeatedly between artforms. He created iconic work in interior design, product design, exhibition design, and more.
At Dan Alexander & Co., we share in Milton’s belief the doubt is essential. Tentativeness fuels the imagination, and generates that “wow” response that we always aim for, as Milton says.
He would sketch his way into a final design, finding the form and shape through a creative process that pre-dated the digital era, saying that “computers are to design as microwaves are to cooking.