branding Dan Alexander collection at Chateau Carmirat design

Saul Bass

Born in 1920, Saul Bass emerged as a visionary figure in the realms of graphic design and filmmaking during the 20th century. With a career spanning several decades, Bass revolutionized the way visual storytelling was approached, leaving an indelible mark on both the worlds of cinema and branding. His innovative approach to design, characterized by bold colors, geometric shapes, and dynamic compositions, set a new standard for visual communication.


Bass’s most notable contributions include his pioneering work in film title sequences. Prior to his influence, title sequences were often overlooked aspects of filmmaking, relegated to simple portrayals of credits. However, Bass saw them as opportunities to captivate audiences from the outset, using animation, typography, and symbolism to set the tone for the narrative. His collaborations with legendary filmmakers like Alfred Hitchcock and Stanley Kubrick resulted in iconic sequences that not only enhanced the viewing experience but also became integral parts of cinematic history.


Beyond his impact on film, Saul Bass made significant strides in corporate branding and logo design. He believed in the power of simplicity and clarity, aiming to create logos that were instantly recognizable and reflective of a company’s identity. Bass’s timeless designs, such as the Bell System logo for AT&T and the United Airlines logo, continue to endure as symbols of excellence and effective branding. His legacy as a visionary artist and designer remains a source of inspiration for creative individuals across disciplines, serving as a testament to the enduring power of innovative thinking and visual expression.



1 thought on “Saul Bass”
  1. Dan Alexander says:

    Beautiful post, thank you

Leave a Reply

Your email address will not be published. Required fields are marked *