The Sight and Insight of Elaine Lustig Cohen

Influenced by Constructivism and Dadaism, Cohen Lustig became one of very few mid-century women designers who are celebrated at the same caliber as their contemporary male designers. She was also one of the few women at the time to run an independent design business. She never ceased to create artwork alongside her designs, and after […]

Alvin Lustig was a Magician

Alvin Lustig found all sorts of ways to pull out rabbits from hats and show us an alternate reality. His was a visionary mind, drawn to disrupting the normative patterns of seeing and thinking, because, as he put it, “the incomplete relationship between society and form” troubled him. For Lustig, social needs are inseparable from […]

What does Westminster Palace, CNN, and Disney World have in Common? Adrian Frutiger

Avenir, Frutiger, Univers, Vectora, are just some of the +30 fonts designed by the iconic typeface artists, Adrian Frutiger (1928-2015). His typefaces grace signage and print across the world, from London, to eBay, to highway signs everywhere. What made this versatility possible, was Frutiger’s ability to create something new, again, and again, and again. He […]

One PLUS Two is CELINUNU

Take two opposing forces, put them together, and let the energy of this unlikely union burst out and bring transformative change. That’s what we did with iconic performer, Céline Dion, and trailblazing kidswear-brand, nununu. When they first approached us, wanting to create something with each other but unclear on how and what exactly, we were […]

Joseph Müller-Brockmann Prioritorized Everything

Order isn’t wishful thinking, especially not for designers. Design work has to really rely on the underlying grid of rationality and efficiency, to get simplicity, legibility, and objectivity. Celebrated Swiss designer and teacher, Joseph Müller-Brockmann (1914-1996), called this approach a “clear identification of priorities.” The influential pioneer of functional, neutral, and objective design, Müller-Brockmann insisted […]

Jonathan Barnbrook Also Hates the Word ‘Branding’

Branding is just a funny word for universe. Iconic British designer, Jonathan Barnbrook, insists that what graphic designers do is create worlds. Something is revealed through the work, and he wants designers to use their skill to move society along. He believes that graphic design is personal, so that no projects should ever veer you […]

April Greiman prefers the eccentric

Use “2-dimensions as spatial,” see that “light is volume,” and be at once “terrified and exhilarated,” are just some of the eccentric polarities that make perfect sense to transmedia graphic designer April Greiman. In 1980, Greiman took computer technology from being used solely for information processing and broke the mold by integrating it in graphic […]

Corporate Identity Design is Such a Turnoff

I’ve never liked this word combination: Corporate Identity Design. It just always leads much too quickly into logos and letterheads and brand books and color palettes. I do like the word identity, though, but I’ve found that it’s completely hidden, submerged under the heavy layers of corporate needs and design necessities. Identity? We need to […]