Tag: Joseph Müller Brockmann

Joseph Müller-Brockmann Prioritorized Everything

Order isn’t wishful thinking, especially not for designers. Design work has to really rely on the underlying grid of rationality and efficiency, to get simplicity, legibility, and objectivity. Celebrated Swiss designer and teacher, Joseph Müller-Brockmann (1914-1996), called this approach a “clear identification of priorities.” The influential pioneer of functional, neutral, and objective design, Müller-Brockmann insisted […]