Tag: word picture slubalin

Herb Lubalin called it “Word Pictures”

Let’s look at typography from the eyes of American graphic designer Herb Lubalin (1918-81). He designed some of the more iconic typefaces and typographic logos of the century, and he always called his work “word pictures”. His approach to typography uses letterforms to express ideas visually. By using “graphic expressionism,” a typeface can tell the […]